"I Can't Believe It's A Sponge" is an all purpose household cleaning sponge with photos, iconic images and classic works of art on the scrubber side. Beautiful enough to display! Our fantastic images can decorate any of your counters. The Inviso-shield™ provides a barrier that keeps particles, grease, and grime from entering the sponge, so it stays cleaner and healthier. No need to hide that dirty sponge any more!